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Mas Laus Handmade Shoes

Visual Identity

Mas Laus empowers people to express their genuine personality through authentic footwear. The heritage and mastery passed from generation to generation allow combining the best of craftsmanship with rebellious design to create brave, outstanding, and timeless shoes. 

The idea of the logo is a thread wrapped in the letter M. This visual idea illustrates the feeling of handmade products. Thread bends, loops also illustrate infinity, union of generations. The monogram M in its golden gradient conveys a privilege product category. The royal blue and the color pallette represents high quality.

Client / 

Mas Laus

 

Role / 

Art Direction

Graphic Design

 

Studio / 

Old Rabbit

 

Year / 

2021